WTA Media is a leader in faith-based literary representation. Our services include product development and business operations, helping creatives develop their product and drive the go-to-market strategy, including production, marketing and distribution strategies.
Chief Media Officer
Favorite Core Value: We Trust in God: Our faith, trust and hope are in Christ. God's Word guides our decisions, refreshes us and creates an unshakable faith. Our dependence on God is reflected in our commitment to prayer.
David Pierce joined EMF in 1991 and has served the ministry in a variety of leadership roles, including as Chief Media Officer, beginning in 2023.
Over the years, while standing on the foundation of God's Word, David has gained a strong vision and influence over EMF's media offerings. As a result, he oversees Air1 and K-LOVE content pursuits.
Living in Nashville with their English Springer Spaniels, Cooper and Bailey, and a close group of friends, David and his wife, Libby, have been married for more than 38 years. Their family is blessed with three children and three grandchildren.
In the decades since he began creating compelling media and inspiring listeners to embrace a more meaningful relationship with Christ, David’s passion has not wavered. In his early radio career, he worked at KILT FM in Houston & Eagle 97 in Dallas/Fort Worth. With more than 40 years of experience, David has served with KLTY in Dallas, KSBJ in Houston and at Air1 and K-LOVE.
Through his distinctive voice and passion for competitive programming, David has impacted and expanded Christian radio's reach in the United States. He has also served a diverse list of voice-over clients, including DreamWorks, Capitol and Warner Music Groups.
Executive Director, Publishing
Dave Schroeder is a leader in literary and consumer products licensing. As Vice President of Marketing at B&H Publishing Group / LifeWay he led the marketing and creative team while developing strategies for books, Bibles (CSB, NKJV, KJV), children’s books, academic, and Spanish language resources. During his tenure, he implemented marketing campaigns for New York Times and other bestselling books by Lecrae, Alex Kendrick, Stephen Kendrick, Priscilla Shirer, Louie Giglio, and Andrew Peterson. While at Thomas Nelson Publishers / HarperCollins, Dave lead the marketing for bestselling books by Max Lucado, William J. Bennett, Sheila Walsh, Eric Metaxas, and Denise Jackson (#1 New York Times bestseller). Prior to his work in book publishing, he served at Swank Motion Pictures promoting films from Walt Disney Pictures, DreamWorks SKG, Paramount, Warner Brothers, Sony, Universal, Lionsgate, and IFC Films. Dave’s film and publishing experience now lends itself to his current role in leading WTA Media publishing efforts.
Jenaye Merida brings a wide variety of publishing experience to WTA Media. At B&H Publishing (Lifeway Christian Resources), she served in several roles in author relations, publicity and marketing strategy, implementing campaigns for books such as LIFE by Lisa Harper, U-Turns by Dr. Tony Evans, The God of the Garden by Andrew Peterson, The Good Life by Derwin Gray, You Be You by Jamie Ivey, and Becoming Elisabeth Elliot by Ellen Vaughn. Jenaye has presented products on QVC and Amazon Live, and has been both a guest and host of several podcasts. She has provided marketing strategy for artists such as Point of Grace and Gaither Music’s Lynda Randle, developed marketing and PR workshops for entrepreneurs, and conducted media training for authors and speakers around the country. In her role as Publishing Manager and Literary Agent at WTA Media, she brings a collaborative approach to bridging the CCM and literary world to create compelling books. In addition, Jenaye is fluent in Spanish.